Article that sums it up for me:
http://www.liverpooldailypost.co.uk...ions-but-it-s-not-so-simple-99623-31422385/2/
But the announcement last week that Nottingham Forest were being taken over by a Kuwaiti family did not go down to well on the blue half of Merseyside.
The question was pretty much unanimous from irate Evertonians.
“How come a struggling Championship club can attract such mega-rich investors while Everton are still going without?â€
Cue plenty of debate, much angst and a whole load of grief headed towards the direction of Goodison.
Everton supporters are right to wonder why their club is continually overlooked.
But this is a matter of business, not a matter of sport.
Certainly, nobody in their right mind would suggest that, when it comes to pure football terms, Forest are in better shape than Everton.
If, as a player, you were offered to sign for either club, 99% would opt for Goodison.
The other being Paul Wilkinson.
However, business works by completely different rules. And here is where it takes some effort to get your head around the logic.
Having previously won the championship and two European Cups, and possessing a loyal and sizeable fanbase along with a relatively decent home ground, it’s fair to say Forest have plenty of room for improvement on their current position.
Never mind major trophies. Regaining a place in the Premier League could, it is estimated, increase the value of the club by £90million overnight.
Arguably, it wouldn’t take anywhere near that amount of money in transfer fees to help Forest at least challenge for promotion to the top flight.
And with the Al-Hasawi family having assumed a controlling stake in the club for what is thought to be a significantly less amount, there is potential for a quick return on their investment.
That’s how the Kuwaitis see it. A chance, as the cliche goes, to not only wake a sleeping giant, but massively improve Forest’s revenue streams and, by association, their own investment.
At Everton, though, matters aren’t quite so straightforward.
For a start, the Goodison side are already in the Premier League. They are regularly competing for European qualification and have a squad that provides internationals for a host of countries.
Bill Kenwright and the Goodison board have steadfastly refused to overspend, choosing instead to maintain a tight ship while giving David Moyes as much backing as is fiscally possible, and having taken a strategic decision a few years ago to offer improved wages to keep their best players at the club.
The travails of Portsmouth, Leeds United and most recently Rangers have demonstrated what can happen when a club chases the dream.
Everton are established as one of the top eight clubs in the country and, by common consensus, are punching above their weight.
But to move on from there means breaking into the top four and regular Champions League qualification, which would take a mammoth investment for which there is no guaranteed return.
And that’s why finding the right investor for Everton is proving so difficult, save the emergence of another a bored billionaire in the mould of Roman Abramovich or Sheikh Mansour looking to improve his global profile with a new plaything.
By performing above expectations, there remains much less scope for the club to improve on the pitch.
And that’s why people such as the Al-Hasawi family fail to see the value in buying a club that, at the very least, requires the huge investment of a new stadium – at Goodison or elsewhere – just to remain competing long-term at the level it already is doing. In fact, it could be argued that Everton would become a more attractive proposition if they weren’t doing so well.
If the Goodison board stopped trying to compete at the top level, tightened the purse strings, cut the wage bill and sold players to completely wipe out the club’s debt, then without doubt more investors could see room for potential.
That, though, would come at the cost of Everton’s best players, probably Moyes himself and lead to the prospect in the meantime of a return to the days of regular scrapes with relegation. Nobody wants that.
Football shouldn’t be all about cash. But the depressing fact is, in the Premier League at least, money talks.
None of this makes comfortable reading for critics such as supporters’ group The Blue Union who at the very least want fresh investment, with many seeking a complete change of ownership.
Their frustration is exacerbated by the obvious realisation that, with one final push, Everton truly can return to the top table of English football they have vacated since the late 1980s.
Not that the club’s board can use all this as an excuse for the missteps they have taken over recent years, despite their good intentions.
Their methods may not at times be met with universal approval, but Everton need groups like The Blue Union. They need people to keep them on their toes and not allow them to slack.
But at the same token, those same fans need to understand the difficulties of trying to attract investment at a time when the global economy is struggling and businesses can’t afford to take expensive gambles.
It may well be that Kenwright and co must be as creative with their investors as Moyes has to be in the transfer market. Given the success of the latter, perhaps the board could let the manager have a crack at it himself.