For the running of the bsuiness, the buck stops with the CEO. Think of Tesco, Terry Leahy was CEO, if Tesco would have went tits up, lets say from advice from his management team he over-saturated the high street with to many stores and the company started loosing money. Ther decision to do this would have been his, the chairman and board of directors would have then sacked Leahy.
Now, to an extent i think Elstone has failed; but some of the decisions that have happend (i.e. Kitbag, Sodhexo, Finch Farm), to me, seem like a standard exercise when a business is running with debts and they want ot cost cut. You get rid of your potential liabilities, your cash flow frees up and this staves off the potential liquidation when audited.
To the general public, say for instance, the Kit Bag deal; people will say 'we could have made more money by marketing and selling it ourselves'; in theory the answer would be yes. In reality, by signing this agreement, you have steady cash flow that will not drop and the basis of a recession, you've removed potential problems such as overhead costs of shops, staffing, production and material costs rising, shipping and distribution. Its not your problem anymore, you know at the start of the fiscal year you are getting £xxx from commecial sales.
Things like this are normally the ground work for getting the business realligned, you're budget for the start of the year will be based on going out of the cups in the first round and finishing one place above relegation, you know your potential income and expenditure and have contingencies in place.