I think there's a number of reasons behind the media's treatment of Everton. I don't believe the club has done itself many favours over the past 3 decades and has left itself open to criticism, and the current situation is quite possibly the lowest ebb. Also our neighbours are one of the media darlings and as a result there;s a tendency to undervalue anything we do. We aren't alone in that. Manchester City have the same problem with United, and they're arguably the best club side in the world at the moment.
But I think the biggest issue the media have is with the fans. They just don't get us and I can understand that to an extent. I think there's an element of football snobbery going on with us. I'm not pointing the finger here as I'm just as guilty as anybody else. We consider ourselves as football royalty. We are one of the oldest clubs in the world, one of the founder members of the football league, have a rich history and tradition as a successful club. We've played more games, won more points and scored more games in the top flight than any other club. Evertonians are incredibly proud of that history. The songs we sing even highlight it. Not only that but, as fans, we think of ourselves as superior to other groups of fans. We are a different breed, especially when compared to the red half of Merseyside. We believe we hold the moral high ground, are incredibly proud of what the club do in the community, The Peoples Club, once Everton have touched you and all that. We all believe that we deserve to be part of the football elite, that we should have a place at the top table. Coming second is never good enough for us. We have to win or be the best or we are not happy. The start of last season showed who we are to a T. A couple of games top of the league and we react by having the top 4 songs in the charts. I guarantee no other set of fans in the world would have reacted in that way.
That there, in a nutshell, is the average Evertonian. The outside world, and the media in particular, just don't get it. They see a club that has won just one trophy in the last 35 years and I think they resent the sense of superiority we Evertonians have..