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The Moshiri Years; A Litany of Wasted Millions

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The problem was that Moshiri thought he’d bought an historically big club fallen on hard times and all it needed was financing to return its true status.
But he was wrong.
The old Everton had been allowed to wither away in the preceding years, and all that was left was a facade of what once had been.
When he poured all that money in it failed because there was no actual structure to support and direct it.
 
Moshiri threw the kitchen sink at it in his first years.

They tried to bridge the gap between us and the better teams by signing experienced players who inevitably cost more money than they should have done.

Despite all of the failings under Moshiri, Kenwright is the one constant failure of the last 25+ years and I don’t believe for one minute he wasn’t still pulling all of the strings. That is a failure on Moshiri as well of course and he also should have come in with a new broom and swept all of the old baggage out.

Koeman got us up to 7th and back in Europe in his first season. The season after that is when the real trouble started, when Lukaku left and we ended up with 4 number 10’s all on big money and seemingly no plan. I do still believe we pulled the trigger on Koeman too early and we would have turned it around eventually, as Allardyce did when he replaced him.

On the managerial side, his biggest blunder was Benitez. A horrific appointment which was only ever going to end one way.
 
Moshiri threw the kitchen sink at it in his first years.

They tried to bridge the gap between us and the better teams by signing experienced players who inevitably cost more money than they should have done.

Despite all of the failings under Moshiri, Kenwright is the one constant failure of the last 25+ years and I don’t believe for one minute he wasn’t still pulling all of the strings. That is a failure on Moshiri as well of course and he also should have come in with a new broom and swept all of the old baggage out.

Koeman got us up to 7th and back in Europe in his first season. The season after that is when the real trouble started, when Lukaku left and we ended up with 4 number 10’s all on big money and seemingly no plan. I do still believe we pulled the trigger on Koeman too early and we would have turned it around eventually, as Allardyce did when he replaced him.

On the managerial side, his biggest blunder was Benitez. A horrific appointment which was only ever going to end one way.
That's a fair point about Koeman's first season, which certainly had it highlights - six goals against Bournemouth, four V Hull and Leicester, beating Pep's Man City 4 - 0 among other games. He'd inherited a mess from the previous manager too.

I doubt if he'd have succeeded in turning things round in his second season, though - he never seemed to have his heart in the job and his record in the transfer market is nothing short of a disaster.

Correct about appointing Benitez.
 

Let’s have it correct, simply blaming Morshiri is irresponsible. He’s what we all asked me, a multi millionaire whom was willing to spend. He spent a fortune on players who simply let him down. He has been let down by so called directors of football such as Walsh and Brands. I’m not saying Moshiri hasn’t made mistakes because I’m sure he has chosen to sign certain players over others but we also need to point the finger at the poor players and directors of football.
 
May well be something in that, I mean if the true source of the funding is per the allegations, spending £1.5b to get a clean return of £900m+ is possibly money well spent in some circles…..

Ultimately i think that it mate, i think the stake for both in Arsenal and Everton gave them massive investment exposure, legitimacy and profile.

Money or losses to my mind wasnt the issue.

My take would be this:

We had huge scope in Profit and sustainability to invest. They were prepared to that. After that initial financial jolt, you bring the club to the max of the Profit and sustainability threshold. When the limit comes on the idea is you have acquired so many players with a high value that you player trade to stay within limits and create funds. We know that didnt happen.

Two things happned that further hammer blowed us - one was Covid, it depressed the footballing economy and we couldnt player trade really, but had to invest due to the investment being jepordy. Covid was horrifci for us and absolutley unforseen.

The second was the war Ukraine, essentially our access to funds stopped and our investors are looking for an out, in the middle of a big capital investment project. Ive no doubt we wouldn't need the MSP deal nor the market funding for the remaining £350 mill maye if the war in Ukraine hadnt happened. Its essentially taken Usminov and Moshiri out.

Ultimately neither had a plan but to throw money at it and its wasn't an issue - but regulation and covid torpedoed them one and Ukraine finished them and us off.
 
Moshiri threw the kitchen sink at it in his first years.

They tried to bridge the gap between us and the better teams by signing experienced players who inevitably cost more money than they should have done.

Despite all of the failings under Moshiri, Kenwright is the one constant failure of the last 25+ years and I don’t believe for one minute he wasn’t still pulling all of the strings. That is a failure on Moshiri as well of course and he also should have come in with a new broom and swept all of the old baggage out.

Koeman got us up to 7th and back in Europe in his first season. The season after that is when the real trouble started, when Lukaku left and we ended up with 4 number 10’s all on big money and seemingly no plan. I do still believe we pulled the trigger on Koeman too early and we would have turned it around eventually, as Allardyce did when he replaced him.

On the managerial side, his biggest blunder was Benitez. A horrific appointment which was only ever going to end one way.
the model seemed to be the best players from the crap teams and the substitute players from the good teams
 
….only this version of Everton would’ve taken him on;

IMG_6599.jpeg
 

Ultimately i think that it mate, i think the stake for both in Arsenal and Everton gave them massive investment exposure, legitimacy and profile.

Money or losses to my mind wasnt the issue.

My take would be this:

We had huge scope in Profit and sustainability to invest. They were prepared to that. After that initial financial jolt, you bring the club to the max of the Profit and sustainability threshold. When the limit comes on the idea is you have acquired so many players with a high value that you player trade to stay within limits and create funds. We know that didnt happen.

Two things happned that further hammer blowed us - one was Covid, it depressed the footballing economy and we couldnt player trade really, but had to invest due to the investment being jepordy. Covid was horrifci for us and absolutley unforseen.

The second was the war Ukraine, essentially our access to funds stopped and our investors are looking for an out, in the middle of a big capital investment project. Ive no doubt we wouldn't need the MSP deal nor the market funding for the remaining £350 mill maye if the war in Ukraine hadnt happened. Its essentially taken Usminov and Moshiri out.

Ultimately neither had a plan but to throw money at it and its wasn't an issue - but regulation and covid torpedoed them one and Ukraine finished them and us off.
There is merit in what you say and the final paragraph says it all. We had a pair of incompetents apparently running a multi million pound business with absolutely no plan. Competent business management requires a board to be agile in dealing with the environment as is.

As I have said previously, that situation, no plan, appears to apply to all the years under Kenwright 's chairmanship.
 

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