It's crazy tactical. Truth.
It's also boring as hell to watch. Too many commercials, too much stuff built for the television audience, takes half the day, filled with unlikable people (although what sport isn't), slowly kills it's performers, and the NFL could give FIFA a run for it's money when it comes to corruption (not the NCAA though, that's next level stuff).
I understand the tailgating stuff, then the game is just an excuse to get blitzed on barbecue and beer, but I truly don't understand how people have the time it takes to watch this stuff every week on television after their college years.