Is that the spin from Bluemoon, everyone knows why they did it and not for ad revenue, if that was the case every other club in Europe would be doing it to boost revenue, does a club owned by a oil state that gets 250 million a year from their owner really need a tiny bit ad revenue that would cost about 2 days of KDB's annual wage.
The ownership are sick of seeing the empty seats on the bottom tier and especially hate the etihad being called the emptyhad, so they devised taking 2 rows of seats at the front so lessen the impact of empty seats being seen on TV, they complained to a tv channel because an ex footballer mentioned empty seats and called it the emptyhad on live tv in the new year, they also tell tv companies not so have the camera showing the top tiers of the east and south stand, why is that.
That's why this summer they took out the front rows of seats and moved ticket holders in the upper east and south stand to the lower east and north stand, where the tv camera point.
Ahh yes increasing capacity to 60k with about 8k tickets unsold, but still classed as a 60k sell out.