catcherintherye
Player Valuation: £80m
Exactly. You can understand the concern as you cannot have somebody with an existing interest in the club pumping in mega millions that would never in a million years be achieved elsewhere (well, like I said, City did and got away with it). But you're absolutely right - there appears to be no process set up to determine this market value. What's 30m anyway, Liverpool get more than that every year for the sleeve sponsor on their training kit.
Well precisely. And City got away with it, so the market is set. If Everton got a sponsorship in line with that, it's broadly what you expect from the market. So no amount of whining is going to work.