FFP alongside VAR are two of the biggest travesty's in modern football. Appalling answers to probably the right questions.
At some point it's hard to see FFP lasting. A body, that is supposed to represent a bunch of football clubs making value judgements about what is or isn't a "market price" is ridiculous. It's any oxymoron, the market dictates the market price, not some unelected bureaucrat working on behalf of a football club. If somebody in the market is prepared to pay something, and they view it as the value to their business, who is Richard Scudamore, or whoever his replacement is to tell them otherwise. It's anti-competitive and like many things in football would not stand up to legal scrutiny.
I fully understand (and would support) a move to legislate football to make it fairer, but FFP doesn't do that. It entrenches inequality, and the behaviour of (often) Kopites to complain as if breaking an unjust law is some sort of morally haphazard behaviour is absolutely pathetic. Unjust rules are made to be broken.
If they want to regulate it properly, have a salary cap, and pitch it at the median average of the clubs (so around £120m per annum). If we want competitiveness, and fairness, do something thats actually fair. And watch the top 4-5 monied clubs scramble over themselves trying to avoid breaking it. Insist that TV revenues will only be paid to teams who comply with the rules, and anyone breaking them is punished properly. This would stop the obscene wages and make it more affordable.
What we are left with, is a bunch of idiots who have absolutely no credentials to do so making value judgements on what they think the market price ought to be. Which is fine at one level, we are all entitled to our opinion, but thats all it is. There's no scientific fact that a sponsorship for one club is worth more than another. The market decides that. If companies such as USM believe we are worth x amount, thats their choice. It's up to their managers to justify their decisions to their shareholders. Quite why the PL want to go sticking their nose in, as some d rate regulatory body, when they can't even get their own house in order I'll never know.
At the risk of repeating myself, if they want regulation, fairness, sustainability, competitiveness, then lets have a salary where everyone can spend the same money. If we want to allow the market to dictate, let the market dictate. However allowing market forces for some, but regulations for others is grossly unfair.