He was the most expensive player in English football at the time, and when big games come along, you expect the big players to deliver.
Name me one, just one game, when he proved to be the big match winner, you will be still looking this time next year.
It is no use scoring 99 goals against run of the mill teams, if you dont score in the big matches that count.
Have a look at his scoring record at the back of his biography, it is littered with the goals here and there in 3,4 and 5 -1 defeats when he scored our solitary goal.