Not really. In fact, he doesn't go far enough. He correctly identifies that they position themselves as something that transcends the murky world of corporate football. They dont. They rely on commercialism as much as any other club and the UNICEF sponsorship is a pretty good loss leader in marketing terms. The much vaunted 'membership rule' is not all that it's cracked up to be either. It's been open to manipulation by the very wealthy millionaires who run the club who have bought off delegates to be elected to the board. As for the Catalan nationalism: again, something they trade on in the same way as Celtic carve out a niche support amongst the Irish Diaspora to exploit. Funnily enough, a director of Barcelona was recently outed as a Francoist. In short, Barca and Real are now merely the Spanish Old Firm - binary opposites for business purposes.
Of course they are a business but I dont see them as trying to get away with being something they're not. They just go about it differently.
As Real or Man Citeh swing about saying my dicks bigger and pumping money here their and everywhere....Barca do their business on the quiet behind closed doors for the most part.
As for the sponsorship thing....they dont need to do it but they do. And seeing it from a different point for view, makes a change from clubs that are all about "how much can we make money wise." Getting bollocked for giving cash to a charity is a bit harsh.
As for the way they play.....Im sure Barca do play the way you've mentioned....
I think a more attractive game is when a team can play through other teams, but also get from back to front in a hurry with raking passes.
They generally do pass from goalkeeper, midfield to forwards and rarely, if ever, hoof while keeping possession. Even when they're under the cosh they pass their way out. And they generally play through teams, rarely shoot out side the box unless a bank of 10 players are stopping them getting through.
It's undeniable too that wingers hitting the dead ball line and swinging crosses in for an aerial threat is an exciting dimension to a football match
They play that too. Messi played wide right plenty of times and did it a few seasons back. Nowdays Pedro and Keita are used as wingers to hit the by line and ping balls in. That was also a reason why they bought Ibrahimović last season...to get on the end of crosses etc for height and to pick up the ball if they play route one.
So to say they're 1 dimensional is a bit harsh. Its not as if its a case of "do this and it stops Barca" because it never works so there must be more dimensions to how they play.
And anyway..."more than just a club" is a slogan. I mean, if "the Peoples Club" was taken litterally Davek would've killed himself by now.