We have the biggest Everton Facebook Page and Twitter account.
"Hardly anyone I know uses Facebook" - Significantly more people see our Facebook posts than Tweets.
From the demographic of both, I'm pretty sure Facebook has a closer match to age/location of matchgoing fans than Twitter. Usually that doesn't matter but for this campaign, given its a matchday effort - clearly it does.
On Facebook, the sentiment seems to be against the campaign. On twitter, looking at the poll - it's currently just less than 50% in favour of the campaign.
It'll be interesting to see how Monday goes. I'm of the view that to be successful with any fan campaign seeking action - it needs to go beyond Twitter.
Facebook. Pubs. Traditional Media.