Please, give examples.
I'm sure those involved day to day with the 27 campaign would welcome your input on how to be more inclusive and non-offensive. Personally, I don't have the patience. That's why it's a good thing I'm not involved.
Various groups have tried over the years and have got next to no traction because the 'majority of Evertonians' are too cool for school. They just want to go the match and have a laugh. That's perfectly fine.
What isn't fine is now that reality of several consecutive bottom half finishes, and a good chance of a second successive relegation battle looms large large numbers of the 'Go the match, have a laugh' fans are fretting over what's next.
It's quite possibly too late, whatever happens.