The argument there would be what is the point of sponsorship and let them spend what they want?
Always amused me with Newcastle's new sponsor deal is that went from £6mill to £25mill. Their "reasoning" was that it reflected a club in the champions league.
6months later they're out the champs league and European football all together. Full season they finish 7th with no European football next season.
Justifiable as you can tell
Well then they should simply be told to drop it back down.