But, ironically, we are more well known as a football club than was the case 35 years ago when we were the best team in Europe. How so? Simply because we are a permanent fixture in the richest, most watched league in the world. Football is exponentially more popular as a sport than in the 80's and is followed in countries who had no interest in the sport at that time. Everton FC is more famous around the world than it has ever been. That is an undisputed fact
As regards raising the club's profile for sponsorship and generating more match day income and non match day income, isn't that the very reason we are moving to a world class stadium?