HalfTimeSayers
Player Valuation: £35m
The idea on paper is that the profits from selling insurance, banking, god knows what else is what funds the improvement in the club profitability, thus ability to spend, and then the on pitch performance. That then increases the value of their investment by hundreds of millions. Selling Everton branded home insurance to literally a few thousand naive Everton fans (who should be buying the best/cheapest insurance not the Everton branded version) will make them two fifths of sod all. Even if every penny of those policy sales went directly into their pockets (it wouldnt) these fellas would blow that money one single private jet hire to watch one of our games. Literally.Yeah surprisingly clued up for someone from Sky TV. We do not want these Vultures no matter what. The fan/ Customer she brought up was spot on, they don't want to sell you Hotdogs and beer, they want you to buy Insurance. Yeah that will be needed when we are getting slammed 3-0 by Bournemouth..
It’s a horrible soundbite this hyper commercialisation and it was a stupid thing to say by an investor as it’s not what fans want. But be in no doubt, they increase their wealth by increasing the value of the club which can only really be done ultimately by being much less crap. Their plan will be to fund that on pitch improvement with hyper commercialisation of the fanbase. Arguably we get what we want if it works, but it does sound hugely distasteful. We’d all love our improvement to be funded by an infinitely wealthy foreign state, or sales from a well run academy, but that isn’t happening.