His effort is far better than the others in the front 3 at least, although his quality has not been there. Move him wide, get a centre forward, sell Gray and then we can move forward with some sort of threat.
But if he genuinely sees himself as a centre forward going forward, then I'm not sure what he is basing it on. He doesn't have any presence, he doesn't have good movement in the box, and he doesn't gamble by making runs. It would be my number 1 criticism of him over the last 2 seasons - stop watching the play and get into the box and you will start to get rewarded.
Selling him is a stupid idea. He can do better but he needs help from the recruitment team so he doesn't have to try and carry a powder puff front line that would struggle in the championship.