All went wrong for him when Dom&Tom told him to express himself and be himself. Turns out himself takes the effort he put in last season and turns it into reckless challenges and head down dribbling with very little output. Has deserved his recent time on the bench.
If he could try not being himself again and be whoever he was pretending to be last season, being honest, he was as good as most replacements we can afford. Could be useful as he does have what we are trying to buy, pace. He just has no idea how to use it either to create chances, or to at least force defences to change shape to cover his runs, leaving others with more space to operate. They just ignore him.
If he insists on being the real Anthony Gordon, which apparently is stroppy and crap, then if we can pocket £25m plus and still stay in the PL, everyone is a winner.