BoysInBlue
Player Valuation: £50m
Kit deals aren't about how many kits you sell. They are about getting the brand known.
Under Armor (who?) pay Spurs £10m a year because they want you to pay £60 for a pair of their trainers that cost them £5 to make.
I refuse to believe that in an era when every other similar club are bringing in huge amounts in commercial deals we are uniquely unattractive.
We live in a world where the media utterly refuse to acknowledge our existence at times. This is from TODAY:
5th placed team missed out. Just the tip of the iceberg.
So why should kit manufacturers treat us any differently than the media does?
Under Armour are a huge company in America that have made NFL jerseys for years. Spurs get loads of money because they are an attractive London-based team.