First of all, what are these great Asian kit manaufacturers you speak of?
Secondly, why do people find it so hard to believe that the deal we have got from Umbro is the best deal that we could have gotten?
Forget all this fancy talk about other clubs getting this and that.
You only have to look at how disrespected the club is by BBC/ITV/Sky/BT Sports, in terms of how our 'challenge for 4th' is dismissed out of hand. Coupled with continuous newspaper stories of constantly being told that 'EFC player X is on his way to a big club'.
We get constantly disrespected by the media, so what makes people think kit manufacturers are going to be falling all over themselves to offer us massive money in the same way they offer massive money to the media darlings?
Unless we get a Sheik billionaire and magically turn into a Man City/Chelsea, we will never be seen as sexy. Plus we don't have a Geordie-like reputation for buying replica kits in massive numbers, we never have had.
There comes a point when you have to stop pointing fingers at the club and claiming the deals being made aren't good enough as a result of negligence on the club's commercial department and start looking at the bigger picture.