It's really hard this issue with Kenwright & ex-blues at our club, but then it isn't. I get it - it's great to have people who love the club here, working for it. But it's crucial that we also have skilled people who can do the job. We definitely have enough money to pay well - at least promoting executives, coaching staff and Finch Farm staff with smaller PL or Championship clubs, if we can't compete with the Champions league clubs. We should be always looking out to improve our staff.
Big Dunc, Kenwright, Unsworth, Jeffers, Ebbrell, and some others, are unfortunately symbols of the mediocrity. Yes, they are blues, but they only have the FA Cup to show as experience of success, and we need to combine blue blooded people with skilled coaches who want to make a name for themselves. even if we're currently 'just a Premier League team' we are still a big draw for ambitious football staff (coaches, medical, training, physios etc). And now to work with Lampard & His staff, and a good group of 10-12 players in the first XI, at least 10-15 from U18-U23 are decent, good pay and good job prospects - we should be attracting excellent staff.
Our outlook is a bit old fashioned. It's easy to combine both love for the club with people who are not connected to Everton and BK and DBB need to understand this and either do it or quit straight away! Lampard is a great example - a big Chelsea man, but he's fallen in love with Everton, or at least knows how to deal with the passion, expectation and connection with fans at Everton.