I'm not calling out league position without context.
My point is, you can't say that at the start of the season you'd be happy with 'xx' points, because it doesn't guarantee you anything. If you told the Reds at the start of 18-19 that they'd finish with 97 points, but they would lose by one point to Man City, would they have been happy?
You can't treat it like that and to me 10 points in a league where all but 5 teams got more points than they did last year isn't some barometer of success.
Yes, we got 59 points, but so did newly promoted Leeds and finished clear of us on goal difference. A dreadful Arsenal team got 61 points etc.
We might have been 3 points off 7th, but our crap goal difference meant we were never getting it.
The only target we know of that was set at the start of the season wasn't a points total. It was finishing in Europe, so it was a league position. We failed to get that, so the season was a failure.