Think you are completely miss reading the situation. They care deeply about money and will be looking at the overall picture in terms of turning a profit.
Part of the purchase agreement was that they had to invest in the playing side. Losing Rudiger and Christiansen for free will have stung them and whilst many take the mick out of them offering long contracts most of their critics have misunderstood what the reasons ( plural) why these extended deals were on offer. Of course in PSR terms it reduced expenses but in accounting terms the asset doesn’t quickly decrease to a point where there is no potential sell on value.
It’s easy to fall into the trap of saying that £1.2 billion has been spent on the team and yes the players have cost a packet but alongside players that already have featured in the PL there are a significant “ stock” of youngsters that cost a decent sum players like Kendry Perez already a regular in his international team then you have a stream of Brazilian players players that will be in our squad over the next year or two
Of course not all these youngsters will develop, they never do, but the owners have these highly thought of youngsters under long term contracts and their fees( or ant least the bulk ) is already paid and also other players currently in the squad will depart many for a profit
In terms of Broja of course Chelsea will take him back but on terms that suit Chelsea. The fact he ties up a loan spot is a significant bargaining chip in Chelsea’s favour and Everton really haven’t ( sadly from your perspective) got any option but to pay one way or another.
