That would be pretty normal in this economy. 12 months ago people are willing to invest in companies based on future profits as we had a bull market. As inflation rose, with interest rates following, investors move their money away from companies with future profits to companies that can make money in a bad economy. And the car market can contract through a recession, despite the shortage of new cars because of the supply chain issues. Cazoo are still not making a EBITDA profit, but that's not because they are failing, it's just where they are in their growth cycle. This doesn't mean they couldn't or shouldn't be looking to maintain their relationship with EFC.
Normal?! Really?!
I disagree.
Even in today's world, a 72% fall in share price in 12 months isn't shrug of the shoulders, "that's normal"
I mean, looking at car dealerships - Lookers share price are up 83% in the same period, and Pendragon 17%. Motorpoint are down 3.7%.
So I have to disagree that a 72% collapse is 'pretty normal'.
The reasoning, in my opinion - is they were massively overvalued when listed;
Cazoo’s shares have crashed to less than half of their initial price just five months after the company became publicly owned. The online car retailer
cardealermagazine.co.uk
... and their founder offloaded £100m of shares and kept schtum;
The founder of used-car site Cazoo quietly sold shares worth £100 million months before it started work on a £5 billion plan to go public. Alex Chesterman is un
www.thetimes.co.uk
Cazoo founder Alex Chesterman is reported to have cashed out £100m in shares ahead of the online used car dealer's rumoured IPO. The Sunday Times reported
cardealermagazine.co.uk
I also think their management setup is poor. Cinch activated across Everton platforms more than Cazoo...
But with regards to Everton.
I wasn't implying Cazoo's collapse in share price as a reason for no renewal. I was just stating a fact.
I think Cazoo would have been an easy sponsorship renewal. I think this because of their continued sponsorship of the football/sporting industry. I think Everton either had (at least prior Russia's invasion) something lined up, or still have.
I say good riddance to Cazoo.