Does the club need 'rebranding'? Something based around the new location?

[Azza]

They know what Merseybeat is, that the Beatles were at the vanguard of it and which city it applies to; also the Merseyside Derby is a big draw in the football world. To suggest Mersey or Merseyside doesn't have brand recognition is absurd.

As to your other point: yes Liverpool is known (although not for wholly positive reasons: Heysel, Hillsborough, Trans-Atlantic slavery, riots, economic deprivation) but it's also claimed by the club of that name in this city. Applying that name to our promotional activity will boost LFC as much as it will Everton. I think TFG as outsiders to all this will have well spotted that. They're probably horrified at the prospect of our stadium being used to promote our city rival's name pitchside at a global sporting event when the Euros come around in 2028. They might want to look into that.

Merseybeat...


I hope your day job isn't in branding and marketing.

 

[Jeff Jones]

There is no need to promise mate ive lived and worked in almost every continent in the world, if you asked 99 out of 100 people they couldn't tell you were Merseyside was. Its not that famous - Belfast is one of the most famous shipping docks yards in the world - Titanic etc - very few would tell you unless the googled it what the river running through Belfast is - same as the Mersey and Liverpool. It has no brand recognition internationally. They could tell you were Liverpool is even if they couldn't point it out on a map.

We aren't looking to cultivate Liverpool fans, we are trying to attract new fans who have no allegiance to football.

You're missing my point.

 

[Neiler]

You're missing my point.

I sure am mate!

 

[Sharpies volley]

Its not a Merseyside club, its a Liverpool club.

We shouldnt act like we dont belong in our City.

Yes, im a wool, so its not my City, but it is Evertons.

Still a Merseyside club though.

 

[thevorpalblade]

Re-brand can mean differing things.

Is anyone suggesting a change of name? I don't believe we'd allow it.

Ultimately, it's success on the pitch that'll regenerate, re-image and reset the brand that is EFC.

It would be nice if we could link an iconic Liverpool (city) icon or landmark with Everton.

Is it true that the RS have secured The Liver Bird image as being their own?
Being fictitious, could we reimagine and market them as Blues? The Everton Blue Liver Bird.

Could the Beatles be marketed as being Blues?

Perhaps it'll have to wait 'til next April Fools Day.

 

[Neiler]

Re-brand can mean differing things.

Is anyone suggesting a change of name? I don't believe we'd allow it.

Ultimately, it's success on the pitch that'll regenerate, re-image and reset the brand that is EFC.

It would be nice if we could link an iconic Liverpool (city) icon or landmark with Everton.

Is it true that the RS have secured The Liver Bird image as being their own?
Being fictitious, could we reimagine and market them as Blues? The Everton Blue Liver Bird.

Could the Beatles be marketed as being Blues?

Perhaps it'll have to wait 'til next April Fools Day.

This is the thing success and branding aren’t mutually exclusive or leading to, concepts - one lends itsself to the other.

Man Utd are about in the same position as us but have no problem with brand recognition.

 

[fandjango]

Our history is who we are it defines us leave the ruddy name alone

 

[sdk]

Everton Football Club with Cool Blue™ Flavor Crystals will have you begging for Mersey.

 

[davek]

Make your mind up.... Liverpool FC benefits greatly from the city name association, but "the magical effect of the name Liverpool isn't a given".

The city's recognised identity, historical and cultural fame is several leagues above that of the artificial metropolitan county. Hence the reason why the term Greater Manchester has worked so much better for them. Globally, no-one has heard of Merseyside.

Football and the Premier League is the real global phenomenon and medium. As a result, the brand of Everton FC (even in its recent calamitous state) is probably stronger and more famous than the river's name, and certainly is within the context of the sport..... at the end of the day, we have been singing about the river for over half a century with little or no great branding effect/benefit...... and I even speak as a seafarer who has "sailed the seven seas," and who's father and grandfather worked the dock where the new stadium was built.

How much would you say has the mighty Stockport County benefitted from its association with the River Mersey? Do the Magical Mystery tour and the world's Merseybeat aficionados all flock to it as a result?

I didn't say Liverpool "greatly benefits from the city name association", I've said it's synonymous with them so now does us no favours if we attach ourselves to it for promotional purposes. You do yourself no favours by setting up straw men...something I've had to tell you in the recent past.

The city IS recognised more than Merseyside, yes. But as I've pointed out to you and others: that isn't necessarily a positive...Heysel, Hillsborough, slavery, riots, deprivation...it's not all Beatles associations.

You state: "...the brand of Everton FC (even in its recent calamitous state) is probably stronger and more famous than the river's name". And? I've stated from post one in this thread that the name is sacrosanct, not to be replaced or tampered with. Maybe I should repeat it in every post for the hard of learning?

And WTF are you talking about Stockport for? You just said Everton's brand familiarity is via the club's permanent residency in the PL...does that apply to Stockport?...and do Stockport have a new 53,000 state of the art stadium coming on stream in the next few months?

Good Lord.

 

[wandyr79]

The absolute only thing that will help us get global recognition is to compete at the highest level and win things.

Wherever this 'rebranding' is meant to take place it will most likely be naturally targeted at fans who already know us. If we are competing at the highest level then people who don't have an active following into the geographical positioning of English football clubs will start to look us up themselves.

 

[miami]

Regarding our stadium being used for the euros, there’s no way we’re gonna let them stick ‘Liverpool’ on the advertising hoarding surrounding the pitch are we?

It’s just gonna have to be ‘Everton’ surely?

 

[davek]

Our history is who we are it defines us leave the ruddy name alone

Go back to the OP.

This is nothing to do about changing the clubs name, it's about harnessing the location we now find ourselves at to put our best foot forward.

It's already been done with the branding of the stadium roof - which is the iconic part of the build. 'The Wave' is the Mersey imprinted on the home of the club. So it's not exactly an outlandish suggestion, is it?

Now we need to extend that river branding into other ways to promote the club.

There isn't a brand consultant in the world that wouldn't agree...but yeah, let's use the name of Liverpool in everything we produce in a forlorn attempt to reclaim the name from a globally known football club called...erm....Liverpool.

 

[Drico]

Regarding our stadium being used for the euros, there’s no way we’re gonna let them stick ‘Liverpool’ on the advertising hoarding surrounding the pitch are we?

It’s just gonna have to be ‘Everton’ surely?

In our favour is the fact that Everton is a place, so we might be able to get that through on those grounds. But it's more likely to be LIVERPOOL emblazoned as the city name on the half-way line. I don't have a problem with this. That's our city. And we built it.

 

[Tom Hughes]

I didn't say Liverpool "greatly benefits from the city name association", I've said it's synonymous with them so now does us no favours if we attach ourselves to it for promotional purposes. You do yourself no favours by setting up straw men...something I've had to tell you in the recent past.

The city IS recognised more than Merseyside, yes. But as I've pointed out to you and others: that isn't necessarily a positive...Heysel, Hillsborough, slavery, riots, deprivation...it's not all Beatles associations.

You state: "...the brand of Everton FC (even in its recent calamitous state) is probably stronger and more famous than the river's name". And? I've stated from post one in this thread that the name is sacrosanct, not to be replaced or tampered with. Maybe I should repeat it in every post for the hard of learning?

And WTF are you talking about Stockport for? You just said Everton's brand familiarity is via the club's permanent residency in the PL...does that apply to Stockport?...and do Stockport have a new 53,000 state of the art stadium coming on stream in the next few months?

Good Lord.

The only thing they're renowned for is being the closest ground to the world famous Mersey...... how has that benefited them? It hasn't!

Strawman arguments? It's a strawman thread started by the strawman in chief.

 

[Gallaeo]

Regarding our stadium being used for the euros, there’s no way we’re gonna let them stick ‘Liverpool’ on the advertising hoarding surrounding the pitch are we?

It’s just gonna have to be ‘Everton’ surely?

Cant have a sponsors name attaching so I'd be amazed if it wasn't Everton stadium.

All tourney literature appears to have that or 'Everton's new stadium'