Does the club need 'rebranding'? Something based around the new location?

[davek]

 

[BullensRoad]

Point I'm making overall is that we're a bit stale on the identity front.

The People's Club did its job for a spell and gave us some projection during a period of organisational downturn.

We're on the up and we need to project outward and strike out confidently and state what we are and what we represent.

Like it or not, that's what organisations in any industry have to do to stay relevant...even a historically important and traditional club like this one.

Mentioned this a while back, the Russian guy we got on the board when Moshiri first bought the club did an interview after resigning, basically said Kenwright didn't want us to be a globally promoted club or something along the lines of being the peoples club etc.

 

[FrenchDarrenBent]

Everton: the only thing Paul McCartney & the leader of the third reich have in common.

 

[blulouie]

The World knows.

 

[Drico]

Still think it has to incorporate Liverpool City some how mate. Merseyside is to vague internationally.

Ask 100 mill Americans to tell you what the river that runs through Liverpool, I think the minority would tell you.

True. But, to be fair, most Americans couldn’t name the river that flows through Missouri.

 

[Drico]

Commercially if a club has the name of the area in its title it has advantage in brand recognition mate, we’re talking world wide commercially.

Barcelona are commercially more identifiable world wide than Espanyol.

We’ll have to do what German tv does so when referring to foreign clubs: Juventus Turin, Chelsea London, Arsenal London, erm Everton Liverpool…

 

[Anno1878]

It'd never be termed that in a million years. It would simply be called the Liverpool derby - and we'd be seen as junior partners in it. Even the football industry and media in this country recognise that positioning Everton v Liverpool as the Merseyside derby clarifies to the neutral what this match is all about and at least tries to still build it up these days as a clash of two PL giants from the same city.

He’s missed a comma after ‘City’ as in Man City

 

[miami]

If we get success, that would help a long way into getting much more recognition, especially abroad. Look at Man City/Man Utd. City are seen as a huge club around the world now, obviously not as big a fan base as utd, but they are catching them quickly in terms of recognition and have probably overtaken utd in terms of players wanting to play for them.

 

[Khalekan]

If we get success, that would help a long way into getting much more recognition, especially abroad. Look at Man City/Man Utd. City are seen as a huge club around the world now, obviously not as big a fan base as utd, but they are catching them quickly in terms of recognition and have probably overtaken utd in terms of players wanting to play for them.

100%

 

[Bedfordblue]

I vote for a re-naming to Sporting Club Everton, Suburb of Liverpool.
Or
SCESL - pronounced ‘Cecil’ as it’s a bit easier than the full name.

Change the badge by getting rid of the laurel wreaths and adding the clock tower and the hydraulic tower
Change the motto to “miseriae vita mea”

Change the kit to the old black watch one.

Bingo.

 

[Rita_Poon]

...and two dockers' hooks to replace the wreaths either side of it.

Good un!

 

[Rita_Poon]

No-one is saying the term "Liverpool" belongs to us..... it's just not an issue, it doesn't have to.! The terms "Mersey" and "Merseyside" are relative unknowns world wide too. I would say given the premier League's worldwide popularity, it ensures our name is already far more well known too. There can also be great branding value in subtlety, intrigue and even exclusivity...... the branding is the new stadium, it speaks for itself effortlessly (the best way), without the need of any soundbites nor forced or exaggerated "associations". At the end of the day, we've been singing about the "banks of the Royal Blue Mersey" and "the men that come from Merseyside, who sail the seven seas" for over half a century..... the real valuable branding is formed by success, both historical and going forward.

The person you are responding to cited the Beatles and called their music 'Mersey sound', when corrected to 'Mersey beat' replied 'whatever'.

I expect this person is not really being genuine. Dockers hooks, fog horns, what next.

Funny.

 

[Rita_Poon]

It'd never be termed that in a million years. It would simply be called the Liverpool derby - and we'd be seen as junior partners in it. Even the football industry and media in this country recognise that positioning Everton v Liverpool as the Merseyside derby clarifies to the neutral what this match is all about and at least tries to still build it up these days as a clash of two PL giants from the same city.

Always been the Merseyside derby so far as I can recall.

 

[Rita_Poon]

new toffee's incoming...

 

[AsiaAsia82]

Can we link it to Bramley Moore and his impact in the world?