Does the club need 'rebranding'? Something based around the new location?


I've got no family ties to Everton, so gloryhunter it is! ;) 🤔🤷‍♂️😜


I do feel a bit like the Darwin Nunez of gloryhunting after 40 years tbf!

If you started supporting us when we were great.. . You probably were a glory hunter. You then gradually became a very patient glory hunter, progressing onto desperately patient glory hunter and finally into an impervious/ disconsolate gloryhunter..... which truly makes you one of us! It's a long apprenticeship if you're not born into it, so, well done!
 
If you were correct Dave, Id be #TeamDave, but alas.
I'm incorrect to say that the Mersey is the reason Liverpool exists? 🤔

You're another one for a dunces hat then.

The stadium design already recognises the debt it owes to the river.

We build on that now. We expand with it as our motif. We must.
 

I'm incorrect to say that the Mersey is the reason Liverpool exists? 🤔

You're another one for a dunces hat then.

The stadium design already recognises the debt it owes to the river.

We build on that now. We expand with it as our motif. We must.
No, Dave. You are incorrect in your assertion that in order to grow as a club we must align ourselves to the Mersey, and Merseyside.

Football is not a sport based on locality or local tribalism any longer. Nobody cares that the Mersey flows through Liverpool, much less do they care that it was primarily a dispatch port for troops and armaments towards Ireland.

In order for us to progress towards stronger international recognition, we need to align ourselves with the international language of winning stuff.

Are you suggesting that the untapped market of some America states, or African/Middle East support will be swayed by the fact we are from a city called Liverpool, which is in a catchment area called Merseyside because of the river.... many of these very same people have never been out of their own country. Some Americans struggle to find Canada on a map.

We need to rebound, and we need people to recognise our name, our stadium, our team. We don't actually need them to recognise which city we're in. We are an English PL team, that's all they care about. We need to be an English PL team that competes in cup finals and Europe.
 
No, Dave. You are incorrect in your assertion that in order to grow as a club we must align ourselves to the Mersey, and Merseyside.

Football is not a sport based on locality or local tribalism any longer. Nobody cares that the Mersey flows through Liverpool, much less do they care that it was primarily a dispatch port for troops and armaments towards Ireland.

In order for us to progress towards stronger international recognition, we need to align ourselves with the international language of winning stuff.

Are you suggesting that the untapped market of some America states, or African/Middle East support will be swayed by the fact we are from a city called Liverpool, which is in a catchment area called Merseyside because of the river.... many of these very same people have never been out of their own country. Some Americans struggle to find Canada on a map.

We need to rebound, and we need people to recognise our name, our stadium, our team. We don't actually need them to recognise which city we're in. We are an English PL team, that's all they care about. We need to be an English PL team that competes in cup finals and Europe.

Identity is important and it doesn't stand still, it's always in flux and morphs over time to incorporate changes that happen...to a football club in this instance.

We're at one of those crossroads where we aren't ever going to be what we were before in terms of our location (isn't that why the club and supporters see the importance of an Evertonisation of the club to ease us through the anomie of new surroundings - Leach patterns; refreshment areas called after the Holy Trinity; talk of Rupert's Tower embellishments etc?) But we all recognise this stadium move is a jump off point into a new era.

The club realise this. They allowed Meis to design a stadium that incorporates an homage to our new surroundings; the club calls the stadium the Fourth Grace. They will do all they can now to create a new way that fans look at their own club and one which the outside world will buy into.

There's three elements to this new vision:

The river
The river
The river

There's no getting away from it - literally.

It's an amazing asset and is the lifeblood of the city we'll be foregrounded against with the River Mersey the right of the picture looking majestic.

This is now our projection out to the world. It's not Stanley Park/The lock up/tight terraced streets in Walton. That's about to go.

Stop living in the past. Embrace what we'll become. It's inevitable now.
 
Identity is important and it doesn't stand still, it's always in flux and morphs over time to incorporate changes that happen...to a football club in this instance.

We're at one of those crossroads where we aren't ever going to be what we were before in terms of our location (isn't that why the club and supporters see the importance of an Evertonisation of the club to ease us through the anomie of new surroundings - Leach patterns; refreshment areas called after the Holy Trinity; talk of Rupert's Tower embellishments etc?) But we all recognise this stadium move is a jump off point into a new era.

The club realise this. They allowed Meis to design a stadium that incorporates an homage to our new surroundings; the club calls the stadium the Fourth Grace. They will do all they can now to create a new way that fans look at their own club and one which the outside world will buy into.

There's three elements to this new vision:

The river
The river
The river

There's no getting away from it - literally.

It's an amazing asset and is the lifeblood of the city we'll be foregrounded against with the River Mersey the right of the picture looking majestic.

This is now our projection out to the world. It's not Stanley Park/The lock up/tight terraced streets in Walton. That's about to go.

Stop living in the past. Embrace what we'll become. It's inevitable now.

Thats fine, use the surroundings to our advantage. Maybe they could use the river as a metaphor for international connections and Everton being a major contributor to the sport travelling across numerous continents. Even a very direct connection to the US as a former terminus for transatlantic travel. Sound, all that is great.

Nobody gives a toss its called the River Mersey though, and a 'rebrand' to say we're on Merseyside, or claiming Merseyside as our own will make absolutely no difference.
 
Thats fine, use the surroundings to our advantage. Maybe they could use the river as a metaphor for international connections and Everton being a major contributor to the sport travelling across numerous continents. Even a very direct connection to the US as a former terminus for transatlantic travel. Sound, all that is great.

Nobody gives a toss its called the River Mersey though, and a 'rebrand' to say we're on Merseyside, or claiming Merseyside as our own will make absolutely no difference.
You were going so well until there.

It does't matter if people give a toss or not: that's what the river is called. I dont get the animosity to the name 'Mersey'. Genuinely bemused by this.

Do you sing "And we'll hang the Kopites one by one on the banks of...erm...that river down by the docks"🎼

It's the River Mersey. It's been associated with this club for years through various songs, and now it's synonymous with this club. Get used to it.
 

If you started supporting us when we were great.. . You probably were a glory hunter. You then gradually became a very patient glory hunter, progressing onto desperately patient glory hunter and finally into an impervious/ disconsolate gloryhunter..... which truly makes you one of us! It's a long apprenticeship if you're not born into it, so, well done!
Well thanks for the acceptation in the end. ;)

Don't consider myself a gloryhunter though. Before the 1984/1985 season I never paid much attention towards Everton. Changed when they were drawn against Fortuna in the ECWC. Home game ,13 year old me was standing next, or better worded, in the midst of the Everton away support. 13 year old me didn't really feel comfortable and one of the travelling Evertonians must have noticed that and came over and handed me his scarf. That moment was the exact poit my Everton journey started. Still grateful to this day.

If I'd chosen Everton for beating us twice, I would have a huge list of clubs that I support.
 
Chat gpt's attempted rebrand...
1743721199733.webp
 

Welcome

Join Grand Old Team to get involved in the Everton discussion. Signing up is quick, easy, and completely free.

Shop

Back
Top