At his most primitive he's a target man. I think he's pretty adept at that but you can't just hoof it into an area and hope that he's gonna manifest a goalscoring chance from it.He needs to do more than stand still and wait for crosses to come in I’m afraid. He’s not been good enough for ages when he’s managed to drag himself onto the pitch.
A target man is used to bring others into the game. He can't do that if they aren't coached or willing to do exactly that.
And our delivery from wide areas is atrocious. Coleman, Mykolenko, Gray and Gordon are all poor crossers of a ball. Therefore he has to make his own chances like Brentford (?) at home.