Because the Premier League is a totally financially driven business / organisation.
It is funded totally from the TV rights that it auctions off and sells. Their highest bidder
and biggest customer by far is SKY TV. SKY TV is funded by subscriptions. Who has the
biggest armchair fan base? Yes - United & Liverpool by far. Therefore SKY TV needs either
United or Liverpool (or preferably both) to be successful to drive and generate subscriptions and
revenues. United are a basket case at the moment so for SKY it is imperative that Liverpool
are successful. A successful Liverpool means higher revenues. Higher revenues means higher
prices can be and are paid for the TV rights. Football clubs like City & Everton just don’t have
millions of armchair fans and overseas’fans’ that SKY need - hence their lack of importance
to them. It is the same reason that SKY & BT have almost exclusively pundits and co-commentators
that are ex- Liverpool and United players. They need to pander to and serve their core customer base.
So therefore, it is good for SKY TV if Liverpool are successful and it is good for the Premier League
if SKY TV is successful. It’s all about money and nothing but the money. VAR is an absolute god send
for them. It allows bias and favouritism to be applied and nobody is to blame except faceless
administrators who are not answerable to anyone and it is all done and achieved at arms length.
Absolutely perfect...
