Lets be honest, I have absolutely no issue whatsoever with a club, on tour, trying to connect with the city they are visiting. Taking time out from their very busy schedule to pay their respects to the people who were affected by a huge tragedy. It may even give some people comfort that they are being thought of in this way.
There is however a huge difference in that, to this. Liverpool do great work in the city of Liverpool, with fantastic work for the likes of Alder Hey etc, and like Everton, also have many other smaller carities, Claires House with Ossie for e.g, where they do great work on raising the profile of charities and personal plights to many people who are not aware of their stuggles. What we have here though, in this stage-managed, suited up, crested horror show is solely an attempt by the club to raise THEIR profile in the country they are in, for monetary and egotistical gain. If this was any less that this, they would simply pay their respects, leave their wreath, and walk away. They are not there to raise the profile of a cities plight, its a better known tragedy that the RS are an entity, it is not to show that they stand shoulder to shoulder with them in times of trouble, they want americans to support them and buy their merchandise, they are trying the oldest trick in the book for sales and marketing. 'A brands strength increases with emotional links'.