"The success of Salah has also led to an increase in the Liverpool fan base in the UK and around the Muslim world."
lol What utter 'kin tripe.
Weirdly enough there is probably something in that. I read somewhere that Egypt had basically switched from United to the rs on mass since Salah moved, such is his personal appeal in that country.
They'll all change again to Real Madrid fans soon enough, so it won't be of any lasting benefit to them, but there is little denying Salah is a marketing dream for whoever owns him.