Ah don't let that fool you. ECL is actually conference league.
The losers from the Champions League Qualifiers Round 1 and preliminary round enter at the second round (at present the highest teams there are Olympiacos, Malmo, but they'll be facing TNS etc), the losers from the Europa League round 2 enter at the play-off round. Losers from play off round in Europa will go straight to group stage.
From a person perspective, I'm excited. Nou Camp etc are the dream, but when would you ever dream of going to Armenia etc on holiday? Would be great imo.