Greene out!
English Premier League side Everton have signed a major agreement with online gaming and entertainment company 188Bet.
188Bet has become the official betting partner of Everton on an initial two-year deal. Last season, the company signed similar betting partnership agreements with Everton’s city rivals Liverpool, as well as Chelsea and Aston Villa, following agreements to become the principal sponsor of both Bolton Wanderers and Wigan Athletic earlier in the year.
Although financial details were not released, the latest deal is believed to be worth as much as a seven figure sum annually to the Merseyside club, although not quite as much as Liverpool receive from the gaming company.
188Bet, which markets itself as the world’s leading in-play betting specialist, will work with Everton on a number of major initiatives in both the UK and abroad. The brand will also be supporting Everton's community projects through the 188Foundation.
Andy Scott, chief executive of 188Bet, said: “Everton Football Club is another fantastic addition to our valuable portfolio of partnerships with Premier League football clubs.
“It is a club steeped with tradition and history and shares many of the same brand values as 188Bet. We look forward to working with Everton’s passionate supporters as the club continues its exciting progress under David Moyes, making this a fabulous opportunity for Everton and 188Bet alike.”
Robert Elstone, chief executive of Everton, added: “We are delighted to become the latest member of the 188Bet family of Premier League football Clubs. They demonstrated last season from their investment in the Premier League that football was key to their business and it is important that Everton partner with organizations who have a vested interest in our game.”
English Premier League side Everton have signed a major agreement with online gaming and entertainment company 188Bet.
188Bet has become the official betting partner of Everton on an initial two-year deal. Last season, the company signed similar betting partnership agreements with Everton’s city rivals Liverpool, as well as Chelsea and Aston Villa, following agreements to become the principal sponsor of both Bolton Wanderers and Wigan Athletic earlier in the year.
Although financial details were not released, the latest deal is believed to be worth as much as a seven figure sum annually to the Merseyside club, although not quite as much as Liverpool receive from the gaming company.
188Bet, which markets itself as the world’s leading in-play betting specialist, will work with Everton on a number of major initiatives in both the UK and abroad. The brand will also be supporting Everton's community projects through the 188Foundation.
Andy Scott, chief executive of 188Bet, said: “Everton Football Club is another fantastic addition to our valuable portfolio of partnerships with Premier League football clubs.
“It is a club steeped with tradition and history and shares many of the same brand values as 188Bet. We look forward to working with Everton’s passionate supporters as the club continues its exciting progress under David Moyes, making this a fabulous opportunity for Everton and 188Bet alike.”
Robert Elstone, chief executive of Everton, added: “We are delighted to become the latest member of the 188Bet family of Premier League football Clubs. They demonstrated last season from their investment in the Premier League that football was key to their business and it is important that Everton partner with organizations who have a vested interest in our game.”