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Everton Boost Commercial Team With Three Appointments

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Efcjake said:
From what I see we are getting £5.3m/season . Villa and Sunderland get £5m and West Ham and Newcastle pulls in £6m (but will be renegotiating that next year). We are about par. Tottenham are pulling £16m and Liverpool £20m. We need to close that gap.
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The RS extended that shirt deal to 25 a year for 3 years and are also getting 50 million a year with new balance as they have an exclusive deal of keeping profits from worldwide club shops and their own merchandise that doubles the deal to 50 a year.the kitbag deal is a shambolic deal in comparison,plus they have a lot of deals signed up with american brands that the red sox are tied too like DunkinDonuts GM (Vauxhall) MajesticAthletic and Subway,so they have already exploited the american market.

Miles behind them commercially.
 
the esk said:
No castigation mate, just a difference of views.

I think my aggressive stance would come from the knowledge that sponsorship of a PL club is actually a fantastic deal for any sponsor, the amount of brand recognition and awareness is huge relative to the cost.

Take Chang for example and ask them to spend £5 million on a global advertising campaign. There's not a chance that they could spend that money and achieve similar results wither in the short term or indeed the longevity of exposure football clubs provide. The value would be even greater if CL qualification was achieved.

I suspect that there's no one at Everton that truly appreciates the true commercial value of such a partnership and what it offers our commercial partners.

By way of reference I have some experience of how other sports demonstrate value to their commercial/sponsor partners, football is very poor at extracting that value.
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So no castigation but the threat of the stocks is alive and kicking!

I get what you're saying and I understand the logic from Everton's perspective.
I just have a problem with Everton in all things financial to be honest.

Chang deal is interesting in as much as the figure was up yo 15.9 mil over the 3 years so presumably was contingent on European football and number of televised matches. I have a dread of "up to" coming into play, be it sponsorship deals or high street sales.

Strange as it may seem, it's only posting on here that gets my negative juices flowing.

Back on track, given that the Chang deal is up for renewal in 2017, I wonder if the new appointments have been made to look into looking for new shirt sponsors,along with the finances behind bringing kit sales back in house and buying out of the Kitbag deal pre 2019. Just musing.
 
bluesince68 said:
The RS extended that shirt deal to 25 a year for 3 years and are also getting 50 million a year with new balance as they have an exclusive deal of keeping profits from worldwide club shops and their own merchandise that doubles the deal to 50 a year.the kitbag deal is a shambolic deal in comparison,plus they have a lot of deals signed up with american brands that the red sox are tied too like DunkinDonuts GM (Vauxhall) MajesticAthletic and Subway,so they have already exploited the american market.

Miles behind them commercially.
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we're not going to "catch" the RS finiancially espeically while they are still owned by FSG. The Red Sox are huge over here and Henry can get the RS a ton of sponsorship as you said, no matter who is in charge of us commercially we won't get deals like that (especially if we consider our silverware drought)
 

From EFC website
"Everton and Kitbag have agreed a deal with JD Sports which will make Club kits available in selected JD Sports stores across the country.
The transfer of kits to JD Sports stores from Liverpool Airport to Manchester Airport, Aintree to Oxford Street in London, will begin this week, with kits being available to supporters from mid-October.
This season’s traditional blue home shirt, white away shirt and green third strip, all manufactured by Umbro, have proven popular since going on sale in the summer and now, to make kits more widely available, they will be on sale in Liverpool, Manchester, Cheshire, Gatwick Airport and London branches of the popular high-street sportswear firm."

Step in the right direction by the new team - well done.
 
hibbo'sclass said:
From EFC website
"Everton and Kitbag have agreed a deal with JD Sports which will make Club kits available in selected JD Sports stores across the country.
The transfer of kits to JD Sports stores from Liverpool Airport to Manchester Airport, Aintree to Oxford Street in London, will begin this week, with kits being available to supporters from mid-October.
This season’s traditional blue home shirt, white away shirt and green third strip, all manufactured by Umbro, have proven popular since going on sale in the summer and now, to make kits more widely available, they will be on sale in Liverpool, Manchester, Cheshire, Gatwick Airport and London branches of the popular high-street sportswear firm."

Step in the right direction by the new team - well done.
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Tbh, cant help but think, cynically, that this is actually driven by Kitbag to sell stock that isn't shifting. I'll hazard a guess that it wont be in place next year, as it wasn't through 2014. I recon they've ordered shirts based on 2014's figures, and given the suces of the previous season, we sold many more, once we under-performed last season, shirts aren't selling as expected. I'm assuming that this is all just an exercise for Kitbag to recoup outlays.
 
Jacko93 said:
Tbh, cant help but think, cynically, that this is actually driven by Kitbag to sell stock that isn't shifting. I'll hazard a guess that it wont be in place next year, as it wasn't through 2014. I recon they've ordered shirts based on 2014's figures, and given the suces of the previous season, we sold many more, once we under-performed last season, shirts aren't selling as expected. I'm assuming that this is all just an exercise for Kitbag to recoup outlays.
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Admittedly it doesn't mention how long the deal is in place for, and your cynicism may well be justified, but IIRC this is the first time since the Kitbag deal that EFC kits will have a wider presence.
May be going into overdrive here, but if it is a medium to long term deal would the wider exposure not put us in a slightly stronger position when negotiating with shirt sponsors?
I know that the main draw is obviously TV, but the shirts being out on show may have some value as subliminal advertising.
Just the musings of a simple soul.
 

hibbo'sclass said:
Admittedly it doesn't mention how long the deal is in place for, and your cynicism may well be justified, but IIRC this is the first time since the Kitbag deal that EFC kits will have a wider presence.
May be going into overdrive here, but if it is a medium to long term deal would the wider exposure not put us in a slightly stronger position when negotiating with shirt sponsors?
I know that the main draw is obviously TV, but the shirts being out on show may have some value as subliminal advertising.
Just the musings of a simple soul.
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An almost identical deal with JD was struck in 2013, I'm assuming that was the same, as they had over estimated the shirt sales due to changes at the club. I think it was while we had Nike shirts. If we undersold against the promises made to Nike, then that would also explain why we weren't in that deal for very long (outside of my personal thoughts that the shirts were really very poor like)

That's why I assume that this is entirely of Kitbag's doing and has nothing at all to do with any new appointments. Not ignoring the fact that that's a pretty quick effect to have by these new appointments on a a role that I feel will need a very deep review by these new persons.
 
Jacko93 said:
An almost identical deal with JD was struck in 2013, I'm assuming that was the same, as they had over estimated the shirt sales due to changes at the club. I think it was while we had Nike shirts. If we undersold against the promises made to Nike, then that would also explain why we weren't in that deal for very long (outside of my personal thoughts that the shirts were really very poor like)

That's why I assume that this is entirely of Kitbag's doing and has nothing at all to do with any new appointments. Not ignoring the fact that that's a pretty quick effect to have by these new appointments on a a role that I feel will need a very deep review by these new persons.
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Cheers mate, I didn't realise that this had happened previously. Should have tead the earlier comments but went rushing in bull in a china shop for which I apologise.
Think I'll take my flush of optimism to a darkened room and get back to miserable mode. It's a better default position.
 
hibbo'sclass said:
Cheers mate, I didn't realise that this had happened previously. Should have tead the earlier comments but went rushing in bull in a china shop for which I apologise.
Think I'll take my flush of optimism to a darkened room and get back to miserable mode. It's a better default position.
Click to expand...

No need to apologise, none at all. I'm normally an optimistic person, but something just doesn't sit right with me on this in terms of the new appointments getting the credit, not that Everton have sold it that way of course.
 

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