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Look, the Everton is very similar to the font that Everton use on their official stuff. It is at least three times the height of 'Farm Shop' which is in much fainter type underneath. The lady who is complaining wasn't actually contacted by the club and told to stop using it - she actually wanted to trademark the way she was using Everton so she was the one that started taking legal steps and, quite correctly, whoever the club pay to manage this stepped in to protect their rights.
It is just a business thing. The woman was either commercially incompetent or chancing her arm - either way the club and their legal advisors appear to have been more than fair in this case. (And, like GrandOldTeam, I speak as someone who has been on the receiving end of legal threats for copyright infringement and they are usually a lot nastier than that.)
They're an independent charity mate.
Embarrassing from the club. You'd expect this from the other lot.
Legal people need to be set alight. All of them.
Merseyside club launches legal challenge as it objects to prominence of word Everton in logo of Everton Farm Shop in village of same name
Everton Farm shop owner Daniela Troop Photo: Ross Parry/SWNS
By Agency
12:19PM GMT 11 Dec 2015
Football giants Everton have taken legal action against a farm shop over the use of its name - even though it is in a village called Everton.
Owner Daniela Troop, 46, was shocked to receive a legal letter from the Merseyside club objecting to her trademark.
She has a shop in the village of Everton, near Doncaster, South Yorkshire, which can trace its history to the Domesday Book and her family has farmed the area since 1440.
"The only reason Everton has backed down is because we counter-actioned them"
Daniela Troop
But she has now found herself in a row with The Toffees, who have objected to the prominence of the word Everton in her shop logo.
The club have told her she can continue calling herself Everton Farm Shop, as long as she changes the size and font of her sign.
Ms Troop, a mother of three, hit back with her own legal challenge and there is still no final result to the row.
Everton Farm Shop's old sign
She said: "When I was told about the objection, I cried. It was so upsetting and actually quite scary to be up against such a wealthy club.
"The Troop family has farmed Everton land for generations - we are very proud of our village and its name."
The Premiership club, founded in 1878, have offered Ms Troop a settlement where she can continue to call herself Everton Farm Shop as long as all the words are in the same size and font.
She has yet to accept their offer and added: "The only reason Everton has backed down is because we counter-actioned them."
The farm shop was launched by Daniela Troop and her husband Richard in July 2014
Ms Troop added: "The name Everton, in terms of our village, is derived from Anglo Saxon and translates as Wild Boar Farm. We have begun farming organic pigs and I think it would be great for Everton FC to taste some real Everton."
The farm shop was launched by Ms Troop and her husband Richard, 46, in July 2014.
They initially called it R Troop and Sons, but decided to re-brand in the spring and have already picked up two awards for their produce at the Great Taste 2015 awards.
Helped by their children Joseph, 20, Romy, 18, and 16-year-old Angus, the family farm cows, sheep, pigs and crops.
Everton FC have offered Daniela a settlement Photo: PA
Ms Troop said: "Our land is of conservation grade, so really good for the animals. When they are on top quality grazing land, it makes such a difference to the taste.
"There is so much history in Idle Valley. I think Everton FC should come and take a look for themselves - I think they would like it."
Everton Football Club have been contacted for comment.
Nice to see we've got our priorities in order.
But our board is brilliant cos we havent done a Blackburn or Portsmouth or Leeds.