pfim
Player Valuation: £40m
You make more money depending on the supposed 'Glamour' of your club as sponsors and the like are more likely to want to be associated to your 'brand'.
Thats how it's meant to work anyway.
How much "Glam Factor" would we get if Moyes changed his name to "Cruyff?" I reckon we'd see an increase of at least 150 basis points, solving our financial woes.