Make one more offer if they reject it move on, We seem to chase targets who take too long, Either stump or some reasonable cash so they accept first time or move on, Anything above 30m is nonsense for anyone in that league.
That's not how negotiation works.
If he's our top target for that position, we'll have a limit we want to go - but it's reasonable that we wouldn't want to go to that limit straight away. We need three-four players of real quality this summer, and he definitely falls into that bracket.