Its like the Olympics here. Americans like footie now, just in small easily digestable doses. Its a fun sport to watch in the summer when the only competetion is the dog days of baseball. Which is why events like the Euros and World cup do well. Supporting a club full time is a 9 month thing, and the season isn't played when it would get maximum attn here (June-August). Americans also dislike the fact that the leagues aren't competetive (a huge part of the NFL's appeal is that everyone has a chance). Plus in the fall everything takes a back seat to American football. Even the baseball playoffs get relegated to the nether regions of cable today.