@The Esk
Had a look at your article, and to be honest just don't get it
Why do USM require brand awareness - it's a privately owned investment holding company registered in the BVI.
I understand that the deal includes access to players for promotional purposes for the likes of Metalloinvest et al, thereby giving verisimilitude to arms length and commercial value which is doubtless to circumvent any potential compliance issues.
Your article also states that Usmanov has over 300m exposure with Arsenal - but unless he paid a 50m premium for FM shares in Red and White Holdings (reported figure at the time for the deal was 200mil) then surely the figure you quote should be 400 mil.
As an aside, brings up the question of what has EFC cost FM/BHHL in cash terms since the share sale in Red and White - answer is nothing, indeed until the options are exercised, FM has positive cashflow over the 2 deals. Did a rough calc a while back, 200 mil (sale of R&W) less 87.5 (49.9 current holding) less 80 mil (BHHL loan) leaves a 32.5 mil balance. So allowing for a further 41 mil for exercising the options, if all reported prices are true and all deals are cash then he has liquidated a pretty illiquid asset and taken over EFC (much easier to dispose of short or long term) whilst only using 8.5mil of his pre-disposal cash reserve.
If there is a rights issue, it will cost a further 95mil if underwritten by BHHL and assuming that no shareholders take up their options.
Am I missing something?