This is my last attempt at explaining, my mortgage is 6 times my annual income, the monthly repayments take up 38% of my income.
Everton's mortgage would be 2.9 times income. (From last years accounts) You have to say this is largely an untapped source that has had no real effort to increase it yet, already from the new deals we've struck that might come down to 2 times income by next year. The monthly payments would be 14% of income if it was a 350 million pound stadium paying back 17 million annually. (including council fee)
That's not counting naming rights, extra ticket sales, the sponsorship boost of having a iconic stadium on the waterfront. Taking back control of our shirt sales etc. from kitbag, not to mention inflation rising the cost of tickets/merchandise over the years to come.
That figure could well be 8.5 percent of income on a brand new stadium within a few years. Or put another way almost what we were paying out in interest payments for historical player trading screw ups/general accountancy failures when we were turning over around the 80 million mark.
8% of turnover for a nice new stadium exactly where we want it to be, don't you think that is affordable? Take quite a doomsday scenario to get to the point that we can't end up meeting the payments if you ask me.
The beauty of paying for it on the drip like this is that the naming rights income can be used for anything, it's not like the Arsenal model where we have to have a fire sale to pay back the bank as much as money possible else you are left with crippling interest being accumulated.