Absolutely. This isn't about Paul McCartney or whether he loves or doesn't give a toss about Everton. This is about brand management: associating ourselves with pop royalty in this way can only be to our benefit in terms of profile. With no disrespect to all locals on Merseyside, Paul McCartney is more famous than Liverpool all on his own.
We could at least have him strum a few notes at Harrsion from the sideline: "Get back, Get back, Get back to where you once belonged!"
