Sadly I think it’s down to the fact that they pretty much all work off strict templates. Which means that personalising a kit is quite difficult.They look boss in my opinion. I just want to know how fans can make better kits using a simple app than multi million pound company’s.
The bigger the company, the more kit deals, the stricter the template becomes. Especially with the one year kit cycle. You finish one and you’re straight onto the next.
It’s been a while now but the old 2 year cycle meant more time could go into designing kits.