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Latest Takeover Rumour. The Moores / Noell one

Are you For or Against the idea of the possible Moores / Noell takeover ?


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This post sums it up. To a certain extent the capacity is almost irrelevant, the corporates, naming rights and other uses far outweigh any benefit getting more ordinary fans in.
Put simply, if you increase ordinary capacity by say 10k, you generate an extra 210k per game if you sell them all. In the scheme of things, not worth a carrot. Only guaranteed 19 games per season, so worth just shy of 4 mil. One good player salary.
Corporates etc is where the money is along with restricting numbers of season and reduced price tickets.
*The £21 net comes from the esks post elsewhere.

Awaits incoming flak

It is worth a carrot. People are thinking 2 dimensionally.

Commercial revenue is linked to size and quality of the stadium

Theres a reason that Arsenal and Manchester United and even Newcastle get more commercial revenue than we do. From hospitality and businesses.

Its absolutely ridiculous to only look at gate receipts of standard tickets.

There's a reason why Everton only bring in 18 million. Whereas other clubs bring in far more.


There always seems to be an excuse at our club for not upgrading or not doing something. This malaise has got to stop. 15 years!

@davek

Liverpool are upgrading their stadium and the way people are going here; we will have the floor wiped with us in commerical revenues as a result relating to it.

Then people will ask how could this happen?
 
It is worth a carrot. People are thinking 2 dimensionally.

Commercial revenue is linked to size and quality of the stadium

Theres a reason that Arsenal and Manchester United and even Newcastle get more commercial revenue than we do. From hospitality and businesses.

Its absolutely ridiculous to only look at gate receipts of standard tickets.

There's a reason why Everton only bring in 18 million. Whereas other clubs bring in far more.


There always seems to be an excuse at our club for not upgrading or not doing something. This malaise has got to stop. 15 years!

@davek

Liverpool are upgrading their stadium and the way people are going here; we will have the floor wiped with us in commerical revenues as a result relating to it.

Then people will ask how could this happen?

Did you actually read what @hibbo'sclass wrote or did you just bash out a pre-prepared spiel on your keyboard ?
 
It is worth a carrot. People are thinking 2 dimensionally.

Commercial revenue is linked to size and quality of the stadium

Theres a reason that Arsenal and Manchester United and even Newcastle get more commercial revenue than we do. From hospitality and businesses.

Its absolutely ridiculous to only look at gate receipts of standard tickets.

There's a reason why Everton only bring in 18 million. Whereas other clubs bring in far more.


There always seems to be an excuse at our club for not upgrading or not doing something. This malaise has got to stop. 15 years!

@davek
Naming rights work for prestige developments, but capacity and prestige are not inextricably linked.
Ridiculous to look at standard tickets is an incorrect thing to say, what I was pointing out was that too many bums on seats tockets are sold too cheaply as opposed to the standard one off price.
Everton don't bring in 18 million on home matches, check GPSL accounts for the figure for home gate receipts.
Increased hospitality is what I was talking about.
Have you looked into the cashflow impact of a new stadium and the associated repayments? Without substantial naming rights it could well be negative.
With all due respect, re-read my post and the quoted post and you will see that for the most part you and I are saying the same thing.
Of course if you think 4mil is a reasonable increase, so be it, but if you look at the figures for external borrowing for a new stadium you may well reconsider.
 
It is worth a carrot. People are thinking 2 dimensionally.

Commercial revenue is linked to size and quality of the stadium

Theres a reason that Arsenal and Manchester United and even Newcastle get more commercial revenue than we do. From hospitality and businesses.

Its absolutely ridiculous to only look at gate receipts of standard tickets.

There's a reason why Everton only bring in 18 million. Whereas other clubs bring in far more.


There always seems to be an excuse at our club for not upgrading or not doing something. This malaise has got to stop. 15 years!

@davek

Liverpool are upgrading their stadium and the way people are going here; we will have the floor wiped with us in commerical revenues as a result relating to it.

Then people will ask how could this happen?

Given the nature of our outsourced arrangements, if they continued in a larger stadium we would see only minimal increases in commercial revenue.

A new stadium has to go hand in hand with bringing catering, hospitality and merchandising in-house to fully reap the benefits other clubs receive. Of course this needs additional capital and expertise - both of which are lacking in the club at present.

Executive seating is where the real money is made. A football stadium should be viewed (in revenue opportunity terms) like an airliner views a 777 or a A380 etc - profits are made in premium seating not economy, ie business and first class. It's all about yield management.

Liverpool for example have already sold 2,500 executive seats in their new main stand at a minimum price of £225 per game. In total the increase in capacity of 11,000 will result in additional revenues of £1 million per game - or £90 per head. Even in their existing stadium they generate more than double our gate receipts per match, this will treble when the new stand opens.
 

To be honest you and I had a series of posts on this issue and if you remember I was an awful lot more conservative on the figures than you!!!
We also went through the funding models in various posts including share issues including B shares which in the event of a non100% takeover would reward those who put the money in to fund the stadium once the club was able to distribute profits.
Our pricing model needs to be much more like that of a business, which should include less discounted seats - but the short term fume would be something to behold!!!
We also discussed the costs of getting shut of Sodexo/Kitbag.
 
Naming rights work for prestige developments, but capacity and prestige are not inextricably linked.
Ridiculous to look at standard tickets is an incorrect thing to say, what I was pointing out was that too many bums on seats tockets are sold too cheaply as opposed to the standard one off price.
Everton don't bring in 18 million on home matches, check GPSL accounts for the figure for home gate receipts.
Increased hospitality is what I was talking about.
Have you looked into the cashflow impact of a new stadium and the associated repayments? Without substantial naming rights it could well be negative.
With all due respect, re-read my post and the quoted post and you will see that for the most part you and I are saying the same thing.
Of course if you think 4mil is a reasonable increase, so be it, but if you look at the figures for external borrowing for a new stadium you may well reconsider.

it isn't insignificant, nor is it the cash cow the club needs, it is however the lifeblood of future generations, to gain the experience of aattendance and to get that feeling running through their veins, they then become ambassadors for the club and spread the word.

Doubt it was intentional but what you wrote had placed increased provision for support as unnecessary in comparison.

One game on telly with no supporters at all is all it takes.

I'm not saying we don't need to go for the dollar but if we fail to create and supply for supporters, Everton more than any other club, would suffer as a result.
 
Given the nature of our outsourced arrangements, if they continued in a larger stadium we would see only minimal increases in commercial revenue.

A new stadium has to go hand in hand with bringing catering, hospitality and merchandising in-house to fully reap the benefits other clubs receive. Of course this needs additional capital and expertise - both of which are lacking in the club at present.

Executive seating is where the real money is made. A football stadium should be viewed (in revenue opportunity terms) like an airliner views a 777 or a A380 etc - profits are made in premium seating not economy, ie business and first class. It's all about yield management.

Liverpool for example have already sold 2,500 executive seats in their new main stand at a minimum price of £225 per game. In total the increase in capacity of 11,000 will result in additional revenues of £1 million per game - or £90 per head. Even in their existing stadium they generate more than double our gate receipts per match, this will treble when the new stand opens.

We are sadly miles behind the RS commercially and always will be. We need success on the park as simple as that before we can even think of filling a 50,000 seater stadium. Over the last 20 years we have lost a whole generation of kids who given a choice ( apart from us blues who don't allow it) go with the RS despite their relatively limited success compared to the 70's 80's. I teach, and blues are outnumbered by about 10-1 in my school in terms of kits, potential supporters etc that is horrific for our ability to attract support even within our city. If we do ever get a new 50,000 seat stadium we need to go big on corporate and also big on attracting new fans, whether thats through ticket giveaways to local schools etc. But smashing the RS at Wembley might be a good start!!
 
it isn't insignificant, nor is it the cash cow the club needs, it is however the lifeblood of future generations, to gain the experience of aattendance and to get that feeling running through their veins, they then become ambassadors for the club and spread the word.

Doubt it was intentional but what you wrote had placed increased provision for support as unnecessary in comparison.

One game on telly with no supporters at all is all it takes.

I'm not saying we don't need to go for the dollar but if we fail to create and supply for supporters, Everton more than any other club, would suffer as a result.
To be honest, what I was pointing out that increased capacity using the current pricing structure and mix is a vanity project and supplied figures ( albeit showong worst case scenario) to back it up.
If a new stadium is built, naming rights, increased corporates and alternative income streams are essential to make it viable.
Season Tickets and concessions are too prevalent giving an average take of £21 to the club per seat is what I'm saying and have done for months. If you vault me, my position on this is clear and never altered.
 

We are sadly miles behind the RS commercially and always will be. We need success on the park as simple as that before we can even think of filling a 50,000 seater stadium. Over the last 20 years we have lost a whole generation of kids who given a choice ( apart from us blues who don't allow it) go with the RS despite their relatively limited success compared to the 70's 80's. I teach, and blues are outnumbered by about 10-1 in my school in terms of kits, potential supporters etc that is horrific for our ability to attract support even within our city. If we do ever get a new 50,000 seat stadium we need to go big on corporate and also big on attracting new fans, whether thats through ticket giveaways to local schools etc. But smashing the RS at Wembley might be a good start!!

Seriously? 10 to 1? Where do you teach? Thing is, I have been hearing this since the mid 70's when I started going (I'm now 53). And yet we still have a massive following and a healthy number of kids and young people who go to Goodison. All things considered, it is remarkable how many youngsters follow the Toffees. Maybe the fact that it is easier to get tickets helps. One thing is for sure, the RS fans I know, are worried about how few young fans actually go to Anfield. That new stand of theirs won't help either. That is not designed for the local following, you can bet on that.

Could we fill a 50,000 stadium? Yes. Should we have built one in the last 2 decades given the gravy train know as the Premier League we have been riding for 25 years? Too right. Are the current incumbents to blame this hasn't happened? Well, who else do you blame? Do we still have time to sort out this issue? Yes, with the new owners and the new TV money we should be trousering in the next decade.

With Villa heading toward the drop, we will shortly be one of only 6 clubs to have played every season in the current era. We can't blame anybody other than the current board, for not having solved the ground issue. We will not be successful ever again until the day the club shows ambition both OFF and ON the pitch. KENWRIGHT OUT
 
in 2016 no PL team should be playing in a stadium with restricted viewing. It's is cheating punters out of their money.

If the TV money bubble does burst one day, like some say, all the more shame we didn't make hay whilst the sun shone and solved the ground issue when we had the chance.
 

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