I'm basing it on her CV and her subsequent performance - or rather the performance of the organisation where she is Chief Executive. She has no track record of success at an organisation the size of Everton - nor a track record of success during her tenure here. I'm sure she's a lovely person, but she's not running a charity now (or at least she's not when you take our defence out of the equation).
I don't wish to be unkind to her. But if we are to endure an owner who makes suspect footballing decisions a habit, he needs to be surrounded by heavyweights and people of vision, proven achievement, and influence. At best, Denise has simply been swept along in Moshiri's diktats, a mere courtier in a craven politburo that seems incapable of steadying his wildly out-of-control ship. Harsh? Possibly. But I don't think we can afford to wait for these people to make their mark when we are veering to the Championship at a rate of knots.