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Vodafone is closing in on a multi-million pound deal to rename West Ham's football ground, The Telegraph can reveal.
The telecoms giant is in advanced talks with the owners of the former Olympic Stadium in East London with a six-year agreement possible this month, according to multiple sources.
A deal is not yet certain but if final negotiations progress smoothly, it is understood the 60,000-seater venue currently known as London Stadium will be named after Vodafone from the start of the next football season.
The naming rights have been put up for sale by the London E20 Stadium, the company set up to manage the site by its owners, the London Legacy Development Corporation and Newham Council.