The attention follows the money, or is it the other way around? Regardless, this is capitalism in practice. In Norway, we mostly only have Liverpool and Manchester United supporters. Something that is reflected in the coverage of PL.
The Liverpool supporters here believe, and they are dead serious, that Liverpool is God's chosen club, and that they are also special because their favorite team is Liverpool. In truth, they are the most unoriginal supporters there are, and are the thoughtless children of capitalism.
As a Norwegian, I admit that I will never have the emotional bond with Everton as the locals, after all it is their club, but following Everton gives me a form of satisfaction - even though it has mostly been self-harm.
If Everton beat Liverpool in the derby, it will be ecstatic, and especially considering how the Norwegian Liverpool supporters will react and how the media will cover it.