Didn't even read this post yet when I wrote my previous one, seems we are on the same page in terms of thinking.
I am torn on the apple deal. Not sure if it's a good move for them to move from espn's streaming service. Idk any MLS fans, but ik tons of soccer fans who have espn+ because they need it for la Liga and Bundesliga. Lots of italian descent where I'm at, was surprised in the last few yrs by the amount of people who told me they've got paramount for that. I know plenty of non soccer fans who have it for hockey and baseball.
It's probably just my social circle, but I don't know a soul who has apple+. That crowd will just get hbomax or whatever, my point is, they're not gonna get any cross over from people who have the service already. I think that's gonna be more damaging to the leagues growth than they think.
Still the larger thing is this, waiting on domino's to fall in europe