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Evertonized
Player Valuation: £1m
Although this badge isn't the best, I agree 100% with what the club are TRYING to achieve.
The fact is, often when people edited the badge for websites / mobiles etc, only the badge was included and not the brand name. Forget the year, Nil Statis etc... at the end of the day, people only know Everton... by the name... Everton. If our name isn't on the edited versions, then people won't even know what the image is of...
However it is amazingly scruffy, it's a shame in a way. The backlash from fans though is a bit over the top... it's a crest lol.
The fact is, often when people edited the badge for websites / mobiles etc, only the badge was included and not the brand name. Forget the year, Nil Statis etc... at the end of the day, people only know Everton... by the name... Everton. If our name isn't on the edited versions, then people won't even know what the image is of...
However it is amazingly scruffy, it's a shame in a way. The backlash from fans though is a bit over the top... it's a crest lol.
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BoysInBlue
Player Valuation: £50m
Another person to e-mail if you don't like the badge is Tony Bott at tony.bott@evertonfansforum.com
He is the guy who supposedly led the fans consultation process and is the goateed/longish haired chap on the video.
He's also the token Evertonian on the Radio Merseyside phone in on Tuesdays and also a regular on Linda McDermott's late radio show on Radio Merseyside too.
He is the guy who supposedly led the fans consultation process and is the goateed/longish haired chap on the video.
He's also the token Evertonian on the Radio Merseyside phone in on Tuesdays and also a regular on Linda McDermott's late radio show on Radio Merseyside too.
BoysInBlue
Player Valuation: £50m
It is not over the top at all.
For those that say it is just a badge, well I don't understand you, I suppose it wouldn't matter if we moved to another City or another Country or renamed the club Liverpool Seconds, or if we just faded away and became another Accrington Stanley - who I think have a complicated badge which nobody thinks is difficult to reproduce - if the people who support the club don't care about what happens then I really don't know what the point of being a supporter is.
The badge is our identity and the vast majority of Evertonians feel this way - clearly - as denoted by 99% of nearly 1000 people polled on this very website, as denoted by 91% of 10,000+ people polled on Toffeeweb, as denoted by 7000+ signatures on a fans petition against the crest.
It's not 'just a crest lol'. This is something that people passionately care about.
Tilling
Player Valuation: £6m
Ultimately, there are bigger things in the picture right now. Now that we've changed this badge, if we go on and appoint Alan Stubbs, five years down the line we will look back and think 'what was the bigger thing in getting us relegated? our manager, or our ****ty badge?'
BirkenheadBlue
Player Valuation: £70m
Don't understand this attitude. Are you implying that we're all too dumb to be able to be concerned about more than one thing at a time?
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BirkenheadBlue
Player Valuation: £70m
emailed this to Elstone and the main club email address (also BCC'd in the Echo Sports Desk)
I am writing to express my disgust at the new badge foisted upon Evertonians by the powers that be at the club, in the hope that you take notice of the huge weight of opinion and disappointment currently pouring forth from Everton fans everywhere.
The new badge is an amateurish, ugly, cartoonish and cheap looking abomination of a design, which has the appearance of something which could have been knocked up on Microsoft Paint in a matter of minutes.
I do not know whether this was designed in-house, or whether outside designers were brought in, but either way, it is embarrassing to think that not only was this actually submitted as a finished piece of work, it was presumably SELECTED from several possibilities. One can only imagine how poor the alternatives were.
I (along with the vast majority of Evertonians) understand that change is sometimes required, whether for aesthetic or commercial purposes, but this change has thrown away several features of the badge important to Everton's history and heritage, and left us with something that looks utterly childish and unprofessional.
The badge has been met with almost universal condemnation from the Everton fan base - a fact that CANNOT have escaped your attention by now, since the launch on Saturday afternoon.
The fact that this new "creation" was not officially unveiled to the fan base until it was a fait accompli is rather telling. However, given that the design was leaked some time ago, and the reaction then was very much as it is now, it points to a worrying arrogance that the launch still went ahead with that opinion unheeded.
As of this writing, in just a few short hours, nearly 8,000 people have signed an online petition expressing their displeasure at this new design, and almost every comment on the club's social network pages is unremittingly negative. The national media have even picked up on what a poor job was done with the redesign.
I write this email in the small hope that you and your fellow decision-makers at the club see sense, and do whatever can be done to rectify this enormous commercial and historical misstep.
I am writing to express my disgust at the new badge foisted upon Evertonians by the powers that be at the club, in the hope that you take notice of the huge weight of opinion and disappointment currently pouring forth from Everton fans everywhere.
The new badge is an amateurish, ugly, cartoonish and cheap looking abomination of a design, which has the appearance of something which could have been knocked up on Microsoft Paint in a matter of minutes.
I do not know whether this was designed in-house, or whether outside designers were brought in, but either way, it is embarrassing to think that not only was this actually submitted as a finished piece of work, it was presumably SELECTED from several possibilities. One can only imagine how poor the alternatives were.
I (along with the vast majority of Evertonians) understand that change is sometimes required, whether for aesthetic or commercial purposes, but this change has thrown away several features of the badge important to Everton's history and heritage, and left us with something that looks utterly childish and unprofessional.
The badge has been met with almost universal condemnation from the Everton fan base - a fact that CANNOT have escaped your attention by now, since the launch on Saturday afternoon.
The fact that this new "creation" was not officially unveiled to the fan base until it was a fait accompli is rather telling. However, given that the design was leaked some time ago, and the reaction then was very much as it is now, it points to a worrying arrogance that the launch still went ahead with that opinion unheeded.
As of this writing, in just a few short hours, nearly 8,000 people have signed an online petition expressing their displeasure at this new design, and almost every comment on the club's social network pages is unremittingly negative. The national media have even picked up on what a poor job was done with the redesign.
I write this email in the small hope that you and your fellow decision-makers at the club see sense, and do whatever can be done to rectify this enormous commercial and historical misstep.
teppic
Player Valuation: £50m
This is what the club want your reaction to be. While we are all stressing over who the next manager will be, they slip out this badge and hope it goes under the radar.
KevMirallas
Player Valuation: £35m
I think the motives and decision making behind this are uglier than the badge itself. They've made it clear that they changed just to appease Nike, because apparently the old one was too hard to print. That screenshot that went up was a disgrace - anything of historic value or cherished by the fans has to go.
It's butt ugly, but we will no doubt get desensitized to it eventually. The white on blue version looked okay, but all the others are pretty embarrassing. It's more what the change symbolizes that gets me.
It's butt ugly, but we will no doubt get desensitized to it eventually. The white on blue version looked okay, but all the others are pretty embarrassing. It's more what the change symbolizes that gets me.
KevMirallas
Player Valuation: £35m
Also, nice try chucking the badge on Ross to make us like it more.
If you look at the badges of most football teams in Europe the designs have become a lot simpler in recent years. I think that is mainly from a marketability and brand recognition point of view.
The more people that recognise our badge and the more money that comes into the club the better, even if does look like a beehive.
The more people that recognise our badge and the more money that comes into the club the better, even if does look like a beehive.
billycopper
Player Valuation: £40m
These would seem to be the key points.
"Perhaps it's not surprising that the change in identity was led by two non-Evertonians in the form of Director of Communications, Paul Tyrrell, and Commercial Director, Dave Biggar.
Big expenditure on branding by no means guarantees the creation of a successful or attractive mark, of course — the logo for 2012 London Oympic Games cost in the region of £450,000 and was roundly maligned for its ugliness — but by choosing to go in-house as Everton, a multi-million pound company operating in a multi-billion pound space, apparently have, the club have compromised the brand by delivering a badge that cheapens its image and erases decades of tradition, seemingly for commercial expediency".
BirkenheadBlue
Player Valuation: £70m
The difference is most have simplified while not looking like a pile of childish, amateurish ****e.
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