My read of this is the agendas of the owner and fans arent in alignment.
What i believe is the owner wants a safe pair of hands for the next 2 to 3 years, he will be working on stadium finance and a large part of reassuring investors and financial institutions to invest in the new ground will be the promise of staying in the PL with a safe pair of hands and walk into that stadium with guaranteed PL football. From that point of view this appointment is going to be underwhelming given what is available. Rafael offers all of that and is a company man - there is a lot to like about him from the owners point of view.
Then we have the fans, who would abhor Rafael, want short term success and on the field progression, preferably in an exotic creative way making super duper signings.
The two twains wont meet, in fact even a compromise may be undermining and neither goals achieved.
The verdict is, we are in for a very divisive and messy time as a club, baton down the hatches Blues.