What are we getting at the minute?
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New Everton Owners: The Friedkin Group
- Thread starter GrandOldTeam
- Start date
What sounds like a good deal?
30mil wasn’t the deal it was for Usmanov to be at the front of the queue for the naming rights. I just think in 5/6 years the kit and shirt sponsorship deals will be worth more and surely a stadium rights deal should be the bigger deal
MercuryBlue88
Player Valuation: £5m
Really hope they gut the media and marketing teams when they come in. We really need to start selling the club to the fan base and potential supporters, really grow the brand. This last year of Goodison has been a massive waste of revenue potential so far. Should be pushing as much memorabilia on the fans, and throwing out constant look backs to the sporting history of the ground through social media channels.
Tony’s Carp
Player Valuation: £50m
From memory I think that would compare pretty favourably to other comparable deals out there.
pfim
Player Valuation: £40m
20 mil/year for naming rights to a stadium would be the 2nd richest deal in the NFL, where they routinely go for 8 figures. Tottenham is looking for 20-25 million after 5 years of being in their stadium without a deal...
The binman chronicles
Player Valuation: £80m
The USM deal was rumoured to be 300m, so 30 pa. (with the holding rights 30 on top or perhaps just an advance of the first year).
Stadium sponsorship is usually lower than kit/shirt deals if you look across the leagues. Bayern get 13m euros per year.
Doesn't Dan's spitfire count?
What other naming rights deal are you using as a barometer?
If we’d had our stadium for as long as Spurs with a £22 million deal, we’d be £110 million up on them by now.
Turning your nose up to a decent deal is dumb.
Spurs would now need a deal of £44 million per season if they want to match the ten year sponsorship numbers of £22 million per season.
Bryan+
Player Valuation: £20m
Is this some sort of sexual innuendo
toffee66
Player Valuation: £8m
The only stadium naming rights deals in UK above £10m p.a. are all part of multi-platform sponsorship deals (kit and more). Even in USA most deals are below that level. There are some seriously unrealistic expectations on show in this discussion. This might help reset them.
UK stadium naming rights
UK stadium naming rights
Tipp blue
If I agreed with you, we’d both be wrong.
It's a big enough deal, and will help us out immensely, remember we got docked points for going 19 million over, on a 3 year period.
No spurs wanted 50mil a year for 10 yrs.
Spurs are never going to get the pay back on the time they've missed out on. Getting an early deal for BMD and immediate flow will clearly be helpful.