The execution of this is key.
As an example - the Club 'engaged' with fans over that crest with the Everton Fans Forum who the club appoint, didn't they? On the sudden unveiling, there was the pictures with fans, all sat around a table saying the new crest was oh so wonderful. Then;
https://www.grandoldteam.com/2013/05/27/poll-99-33-percent-hate-new-everton-badge/
http://www.independent.co.uk/sport/...ne-season-following-fans-twitter-8635197.html
Transparent being important here, cherry picking fans and coercing them to smile and wave as they did with that crest example isn't engaging the fan base.
Fans should be at the start of the decision making, rather than cherry picking fans and selected opinions to support what is already there.
So, badge consultation 1 would be bad. Bad consultation 2 would be better, but still in my opinion should have been improved.